What is the best time of day to tweet?
- automotive sales
When you post a message on Twitter will have a lot to do with how many people see it. Post at midnight, and not many people are on their computers. By the time they get on the next morning, your tweet has been buried by all the new messages that have been added since then.
Anecdotally, I find the best times to be first thing in the morning, around lunch, and right before the end of the day. In the morning people are checking their email, RSS feeds, and social media before they get started for the day. Lunch is a breaking point in the workday where people can stop what they are working on and check back in to see what’s happening on Twitter. At the end of the day, there’s often few minutes to kill where it doesn’t make sense to start some new block of work that you won’t get very far into. What’s great for killing a few minutes? Twitter!
None of that is based on numbers, though. ClarityWEB over in the UK did a little research on tweeting at different times of day. The results show that globally the most traffic occurs around lunchtime in the U.S. Based on that information you could decide that is when most people are on Twitter, and that’s when you should Tweet. That’s not a bad approach. I would point out, though, that some people may log in and read their Twitter account without posting a tweet themselves. I don’t think that activity is figured into the data from ClarityWEB.
In short, there’s no authoritative answer, but I would recommend tweeting during the work day. That’s when the largest number of people are on their computer or movile devices and can easily check Twitter.
If you’re curious, here’s a graphic showing when @SilverSquare is tweeting created with a tool by Xefer:
Tags: twitter
Thanks for the mention. Our findings were based on the analysis of Twitter posting over a long period, globally (3 months). Twitter publishes post statistics in general and it became obvious that trends were appearing. One thing that the astute Tweeter may want to look at are various applications for auto-tweeting at preset times – thereby making sure they get their posts to the maximum audience. You can find our original article at http://www.website-design-newcastle.co.uk/articles/15
@ClarityWEB: good tip on scheduling. Two good third-party applications for scheduling your tweets are http://www.tweetlater.com/ and http://futuretweets.com/