What program would you recommend for mass emails?
- promotional products business
Just to make sure every one is on the same page, let’s preface this response by saying that any mass email campaign should only be sent to people who have opted-in to receive the message. It’s only for people who have demonstrated interest in receiving messages from you.
Whew! Now that we have that out of the way, there are several programs that come to mind that make it much easier to send email campaigns and measure the results. You could just send an email to everyone in your address book from Outlook, but a campaign manager is going to give you better tracking, formatting, and anti-spam compliance.
Silver Square has direct experience with 3 programs, so we’ll talk about those. This is not a comprehensive list, but these are some good providers that are very affordable. (If anyone wants to share their thoughts on Emma, MailChimp, or any other campaign managers in the comments section, we’d love to read about them.)
Constant Contact
A very recognizable name, Constant Contact has been in the game for a while and is relatively easy to use. The pricing model is built around the number of email addresses on your list(s). You get your money’s worth by sending frequent emails (of course you don’t want to send so often that you annoy your subscribers). At least as of fall 2008, the options for creating custom templates weren’t great, but a lot could have changed in the last year.
Campaign Monitor
With Campaign Monitor, you pay based on the number of emails that you send. If you have a month go by where you don’t send a message to any of your 5,000 subscribers, then you don’t pay anything. We’ve also found them to be exceptionally easy to use when building custom templates for our clients. Even better, they let us setup an account for our clients to be able to login and manage their own campaigns using the templates we’ve built for them. Campaign monitor’s back-end interface is by far the easiest to use of the three.
Exact Target
We have to give a nod to Indianapolis-based Exact Target. They’ve extended their service offerings to include a lot more than just email campaign management, so you may struggle to figure out how to sign up from their website. We’ve been working with them for years, though, so you know they’re doing a lot of things right.
We use all three of these services for different clients, and any of them would be a good use of your marketing dollar.
Tags: email
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