This is one of those questions that seems minor to me, put as it turns out is a big deal to some of our team members, so want to get a professional opinion.
Scenario: We have some logoed shirts. We have a new shirt order being made by various people within the firm. The shirts are in good taste, look professional, etc. All will have our logo. Controversy – all sorts of styles (all professional) and colors are being requested – a navy polo, a white long sleeve, a pink whatever. So, what is appropriate?
a) Company apparel with uniform colors (ie, company colors); various styles ok, but uniform colors? b) Company apparel on whatever colors (they will match of course); various styles ok? c) Something else? Sorry to bother you with this, but I need some support to back up my decision, whichever way it may be. - CPA Partner
This is one that you may not like my answer, but it’s what I’ve seen time and time again, and my personal management style matches up to this, so here goes. This is classic employee relations FIRST, brand second. What you’re discussing, like you mentioned, is minor. It’s not making or breaking your company. Losing an employee or keeping one happy, is far more important than if someone wants a pink shirt with a white logo.
So let them get what they want. Let pink go on pink, let white go on pink, let anything go that stays under a professional looking umbrella. Color, in this instance, is just not as important.
Tags: branding, graphic design
