What is the best marketing option for the money?
- realtor
The answer to this could vary based on your industry and audience, but in general we feel that you get the most value for your marketing dollar with a blog. A blog is a website (or part of your existing website) where you regularly post new articles, images, and even videos. It can be very inexpensive to create a blog, and the software is designed so that you can make the updates yourself instead of hiring a web developer for each change.
A blog does require a commitment on your part. While you won’t be spending a lot of money to keep the blog chugging along, you need to be adding new content regularly. That could be daily, and should definitely be at least weekly.
So that’s what you need to put into a blog, but what are you going to be getting out of it?
- Home base for your social media – on Facebook, Twitter, and your other social networks you can direct people to your recent blog posts
- SEO - search engines will rank your site higher (resulting in more web traffic) if you are frequently posting fresh, relevant content
- Position yourself as the expert - regular blog posts will teach your followers to turn to you for the latest news in your industry
- Dialogue with your visitors – the commenting dynamic of blogs allow you to get valuable feedback and make connections with your visitors
- Ongoing contact - regular updates to your blog keep you in front of your audience
- Ease of sharing media – photos, audio files, and videos are easy to share through your blog
Not quite convinced, yet? Check out what Seth Godin and Tom Peters have to say on blogging.
If you have a blog, what are you getting out of it? Is it worth the time you’re putting in?
