What’s the best way to go about updating your website?
- various real estate professionals
This question kept cropping up in various forms at a presentation given to real estate professionals. We decided it would be a good idea to tackle it here. Since this is a very broad question, the answer is going to be broad, as well.
Have a CMS
CMS stands for content management system. It allows you to make updates to your site and add content without needing to know a lot about web design and HTML code. With your special password, you can make edits to your site.
Have a Plan
The technical capability to update your site is only half the battle. Now you need to actually put some new content up. So what can you write about? Here’s a short list of ideas to get you started:
- special events you are putting on
- awards you’ve received
- industry news
- photos of the company holiday party
- case studies of how you’ve solved problems for your clients
- new products or services you’re rolling out
- a video from the head of the company
- recommendations on a tool your customers should be using
- a book review
- a testimonial from one of your clients
- a guest post from one of your industry partners
- a trivia quiz about the history of your company
- a spotlight article on one of your clients
- secret uses people never thought of for your product
- a tool or service you wish someone would create
- review of how the last year (or quarter or month) has gone
- warning signs that someone may need your product or service
- recognize an outstanding employee
- publicly apologize for a mistake
- preview of what’s in store over the next year
- interview someone famous
You can’t say you don’t have any ideas. Now get to work!
Tags: cms, content management, website
