How do I make blogging important to sales people who can’t write and don’t care?
- sales training

It’s a common problem to have people in your organization who aren’t particularly interested in writing blog posts, even when their knowledge and role in the company makes them seem like a natural fit for blogging. I can think of two big objections that may be going through their mind:

1.) I don’t have time.

Of course this might be 100% true. It seems like most of us already have more than enough tasks to fill up our week and then some. There’s no getting around the fact that writing blog posts takes time. Here are some suggestions for dealing with this:

• Allow them to write a one-time post. Instead of trying to get the CEO to commit to writing a post three times a week, just try to get a single post on some topic that’s important to him/her.
• Repurpose existing content. Use something that’s already written. Maybe the introduction to the company’s printed newsletter or annual report would be a good post. How about the transcript from a speech someone in the organization gave?
• Use multimedia instead of text. Although search engines really prefer the text on your site, the real people that visit your blog may love to see a video. So record a presentation that your reluctant blogger gives.

2.) I don’t write good.

This objection might also be completely justified – especially if they use good in place of well. You can offer to edit the article for them before it is published, but that may not be much comfort. You might find you’re talking to someone who is just as embarrassed to have you see their underdeveloped writing skills as they would be to have the general public see them. So what can you do?

• Write the post for them. Take a conversation or email that you’ve had with this person and write it up from their perspective. Now you’ve given them the power to take a look at it and make edits/changes where necessary.
• Go multimedia. The video route is also a great way of getting the wisdom of someone who isn’t a natural born wordsmith onto your blog.

Those are the first two that came to mind. Have you come across other obstacles? Are you constantly hounded by someone on your team to write a blog post? What are the roadblocks for you? Sound off in the comments.